Indeed, Expedia has used the threat of pulling images to gain leverage in business deals with hotel chains. ![]() ![]() The opposite is also true: A lack of images hurts. And a study by BrightLocal found that 60 percent of consumers agreed that local results with images grab their attention and influence decision-making. Likewise, Socialbakers reported that of the top 10 percent most engaging Facebook posts (likes, shares, comments), 93 percent of them were photos. A study on Google+ concluded that posts with images were shared three times more than those without images. There’s no question that images boost visibility, engagement and click-through rates. It seems rare that an article, email, ad or social media post isn’t led by a hero image or graphic. ![]() Images have become ever more important in online presence and marketing.
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